Barcelona have announced RAKUTEN as their new shirt sponsor. Rakuten is a young and modern technology company. Rakuten will replace Qatar airways on the Barcelona shirt from 2017/18 season.
The club confirmed on their official website that the decision was ratified by president Josep Maria Bartomeu, vice-president Manel Arroyo and the chairman and CEO of Rakuten, Hiroshi Mikitani.
“We are delighted with this fantastic partnership, which will see one of the world’s premier sporting clubs join forces with a truly global innovation company which can bring expertise in big data, communications and e-commerce to support Barca’s future successes,” club president Josep Maria Bartomeu said in the club’s statement confirming the deal on Wednesday.
The agreement with Rakuten – who already have involvement in football through their ownership of J-League outfit Vissel Kobe – will be ratified at an extraordinary meeting of club members “in the coming weeks”.
Manel Arroyo added: “It is a 4-year deal worth €55M annually plus incentives of €1.5M for La Liga and €5M for Champions League titles.