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Cristiano Ronaldo born on 5th February 1985 in Santo Antonio, a neighbourhood of Funchal Madeira. Ronaldo is named after former American President Ronald Reagan. He is the last child of the parents. His father Jose Dinis Aveiro was municipal gardener and his mother Maria was a cook. Poverty always has a way of shaping peoples’ destiny and Ronaldo is no exception. He reckoned that he shared a room with his siblings while growing up.

Ronaldo began his career with Andorinha where his father was a kit man before being scouted by Sporting CP in 1997 [he was 12yrs then]. After a three-day trial, he was signed by Sporting CP for just £1,500.

Today the rest is history, he is most like person on Facebook in 2015 according to Guinness book of records. Forbes has twice ranked Ronaldo first on their list of the world’s highest-paid football players; his combined income from salaries, bonuses and off-field earnings was $73 million in 2013–14 and $79 million in 2014–15. The latter earnings saw him listed behind only boxer Floyd Mayweather, Jr. on the magazine’s list of The World’s Highest-Paid Athletes. In 2016, he became the first footballer to top the Forbes list of highest-earning athletes, with a total income of $88 million from his salary and endorsements in 2015–16.

The figures above are no fluke because Ronaldo’s endorsements speak for itself. Below is the list of companies associated with him.

·         Tag Heuer: He joined the luxury watch brand Tag Heuer in 2014, as long-term brand Ambassador.

·         All of his endorsements, which also include Coca Cola among others, earned him £22million alone last year.

·         CR7: His personal brand of underwear – but now he has expanded it with different categories like sportswear, footwear and a sock collection.

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·         CR7 hotels: The £54million investment has seen Ronaldo partner with the Pestana Hotel Group to launch four hotels. Prices at the Lisbon hotel start from €200 (£176) a night for one of the 82 standard rooms. The one-off ‘CR7 suite’ comes at a cost of €1,000 (£882) for the night.

·         Training Gear Six Pad: Ronaldo stars in an ad for his Japanese ab machine, Training Gear Six Pad. It is a ‘training’ system that promises to deliver ‘a stronger, more beautiful body’ by sending ‘electrical signals to directly stimulate and exercise the muscles’.

·         Nike: Ronaldo has been sponsored by Nike since 2003, and has worn more than 60 different versions of Nike’s Mercurial boots. He has a long-term endorsement deal with Nike that sees him tied to the brand ‘for life’. Reports in America suggest the contract is like the $1billion lifetime agreement in place with NBA star LeBron James. 

·         Armani: He replaced Manchester United icon David Beckham as the face of Armani. Ronaldo acts as a model for Emporio Armani men’s underwear and Jeans

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Now let talk about his new five deal with Real Madrid which is £19 million a year [£365 thousand/week after tax] and will run until his 36th birthday is phenomenal to say the least. His management team recently published his earnings that shows that he is worth a staggering £191 million.

Ronaldo deserves every penny he has gotten in the last decade or more, he has been consistent with his performances. In the last six years, he has scored 50 goals or more every year.  Ronaldo is a toast to many companies because everything he touches turns to GOLD.

 

Photo Credits: Bauer Griffin, Getty Images.